Hybrid event
Guinness World Record
Hybrid event in which the world record for the largest panel of paper piggies was broken.
Interporc is one of the leading international organizations in the pork agri-food industry.
Project
Interporc together with the Guinness World Record carried out a publicity action covered in various media, beating the world record of little pigs made in origami.
Services
Organization and management of the hybrid event for the promotion of Interporc together with Guinness World Record, coordination and strategy in media and press for the diffusion of the event and the brand, recording, postproduction and streaming of the event.